The challenge: create an omnichannel solution to boost online sales
A home goods retailer with many physical stores had a very basic web application with limited functionality for online sales. The company wanted to develop a robust, highly scalable omnichannel solution to grow its online e-commerce and m-commerce business. The plan included a robust frontend (i.e., iOS, Android, and Web), middleware, and integration with multiple third-party platforms.
- The retailer engaged Capgemini Engineering to develop and build an omnichannel e-commerce and m-commerce solution. The client specified three elements:
- Revamp the existing web application with intuitive user design, including new business-critical functionality Develop iOS and Android mobile applications for the m-commerce solution
- Develop a middleware application to create a consistent interface of web and mobile solutions integrating third-party logistics solutions, order tracking, multiple data warehouses, and a dedicated server to manage user data and product information
The results: strong business growth ahead
- Enabling higher sales figures
- Agile practices ensure monthly releases
- Customize and deploy the e-commerce/m-commerce solution for more countries
How we developed a robust e-commerce/m-commerce solution to boost online sales
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